As a study program accredited Very Good (A), the Universitas Sumatera Utara (USU) Undergraduate Program in Business Administration is a center of excellence that provides education on various business-related situations, such as document recording, business data management, and product development.
Supported by high-quality individuals, our teaching staff is dedicated to continuously honing students' abilities in mastering the theory, development, and application of business administration concepts at local, national, and international levels. Equipped with various business administration knowledge and skills, graduates have various career opportunities, such as business analysts, consultants, HRD staff, marketers, and entrepreneurs.
History
Vision & Mission
To become a study program that excels in education, research, and community service in business administration and produces graduates who are competitive at the global level in 2024
- Organizing national/international standard education in the field of business administration based on information technology
- Producing scientific work useful for advancing the academic community, nation, and state through research activities in business administration science based on digital technology
- Organizing public service by contributing thoughts, knowledge, and counseling through implementing business administration sciences based on digital information technology
- Preparing students to become professionals who have an entrepreneurial spirit and master digital technology in the field of business administration
- Preparing students to become young entrepreneurs who can compete in Industry 4.0
- Build a collaboration network with stakeholders according to the field of concentration
Goals & Targets
- Producing quality graduates who can develop science, technology, humanities, and arts-based on morals and religion and compete nationally and internationally
- Producing innovative research that encourages the development of science, technology, humanities, and arts in national and international scope
- Producing community service based on reasoning and research work that is useful in advancing the general welfare and intellectual life of the nation and innovative community empowerment so that the community can solve problems independently and sustainably
- Realizing adaptive, creative, and proactive independence from the demands of society and development challenges, both nationally and internationally
- Continuously improve the quality of learning management to achieve excellence in national and international competition and cooperation
- Become a moral and intellectual force in building Indonesian civil society
