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Dr.

Hosianna Ayu Hidayati

S.AB M.AB
Hosianna Ayu Hidayati

Dr. Hosianna Ayu Hidayati, S.AB M.AB

NIP

199105272017042001

NIDN

0127059101

Program Studi
Program Studi S1 Ilmu Administrasi Bisnis
Bidang Keilmuan
Jabatan
Asisten Ahli
Media Penelitian
Kontak:
E-mail

hosiannaayu@usu.ac.id, hosiannaayu@gmail.com

Alamat Kantor

Curriculum Vitae file_download
Publikasi
Publikasi Lainnya

Publikasi Nasional

Corporate Resilience and Competitiveness Relying on System Digitalization Through Ambidextrous Innovation

EDUARD ALFIAN SYAMSYA SIJABAT , HOSIANNA AYU HIDAYATI

PENGARUH KARAKTERISTIK SUMBER INFORMASI WORD OF MOUTH (WOM) TERHADAP PERCEIVED RISK, SIKAP KONSUMEN DAN KEPUTUSAN PEMBELI...

HOSIANNA AYU HIDAYATI

Pengaruh Karakteristik Sumber Informasi Word of Mouth (WOM) terhadap Perceived Risk, Sikap Konsumen dan Keputusan Pembelian (Studi pada Pasien yang Menggunakan Jasa Dokter …

HOSIANNA AYU HIDAYATI

Publikasi Internasional

MSME Development in South and Southeast Asia Navigating Growth and Challenges

MOHAMMAD IQBAL , ANDRIANI KUSUMAWATI , BRILLYANES SANAWIRI , RUDI SALAM , HOSIANNA AYU HIDAYATI

The nexus between entrepreneurial and market orientation on digital marketing capabilities and marketing performance of SMEs in emerging markets

ANDRIANI KUSUMAWATI , MOHAMMAD IQBAL , ENDANG SITI ASTUTI , HOSIANNA AYU HIDAYATI

The Influence of Entrepreneurial Orientation on Marketing Performance Through Digital Marketing Capabilities: A Literature Review

ENDANG SITI ASTUTI , MOHAMMAD IQBAL , ANDRIANI KUSUMAWATI , HOSIANNA AYU HIDAYATI

Lifestyle Pattern And Hedonic Motives In Family Finances (Studies On Career Women And Married Woman In Medan)

HOSIANNA AYU HIDAYATI , AINUN MARDHIYAH , ONAN MARAKALI SIREGAR